CONTENT MANAGEMENT & CONTENT MARKETING SERVICES IN TORBAY
Developing your digital assets to help grow your business.
Content marketing is a term often being referred to in the online world and digital marketing circles. It is essentially the promotion of your content to attract people.
Content management is much more than managing what goes on a website, it can also mean managing all kinds of information related to a company’s digital presence including social media profiles, blogs, videos, and more.
A content management system (CMS) is a tool that helps users build a website without needing to write all the code from scratch (or even know how to code at all).
It is important to have a content management system in place for companies that are creating digital content on a regular basis. A CMS can help organise content so it’s easier to find what you’re looking for later when you need to update it, makes adding new content much quicker, and can save money by automating certain tasks.
Content management system (CMS)
What is content marketing?
You need to be prepared for creating great content if you want your marketing strategy to succeed.
Content that is useful, engaging and inspires your readers will not only help them, but it’s also vital for generating revenue.
Content marketing has been around for hundreds of years in various guises and is going to play an important part in the future of marketing.
The definition of content marketing: a strategic marketing approach that helps organisations to acquire and engage customers with relevant content in order to create a lasting relationship. The level of customer commitment, brand loyalty or conversion rates the business can achieve is largely dependent upon the quality of content that it produces.
Your company’s website typically takes on the role as primary publishing arm for timely, thought-provoking and engaging content for prospective followers. In order to grow your online following, try generating a mixture of valuable, useful and original content such as blog posts, infographics, webinars etc.
PROJECTS & PORTFOLIO
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Content marketing in SEO
Content marketing in SEO is about creating content that addresses what people are searching for. It’s the process of targeting potential customers by understanding the thoughts, feelings and desires they’re thinking of when they search for solutions to their problems.
Content marketing is so important because it helps you stay at the front of your customers’ minds and gives them a chance to see — and click on – your link.
LIME Marketing Agency in Torbay works with you to develop a content strategy for your business that is geared towards achieving your goals.
Why use content marketing
Many businesses fail to establish a rapport with their customers. Without building that relationship, it is arguably difficult for your business to connect meaningfully with your customer base.
Content marketing lets you start building those relationships right away by providing helpful information and creative commentary on topics of interest.
Additionally, the best content marketers find new and emerging ways and platforms to showcase their expertise such as blog posts, video footage and leveraging the latest social media channels. These tactics help build trust and loyalty among your potential customers.
As a result, it galvanises consumer’s interest in what you have to offer while increasing the purchase intent among those interested in making purchases from your company.
The Benefits of Content Marketing
Content marketing offers many benefits that, when used regularly and consistently, can truly transform your business. Here are just a few reasons to embrace content creation as a marketing strategy:
✓ Generate long-term traffic
✓ Attract new clients
✓ Expand your reach
✓ Increase brand awareness
✓ Improve social media metrics
✓ Improve SEO via backlinks
why choose lime's content management services?
I’m fully committed to your online success and as a specialist in website design for small businesses, I can ensure your website will have the right foundations in order to deliver results.
LIME is a locally owned and operated company, and understand the local area of Torbay well.
Unlike other website service providers, my prices are transparent with no hidden extras (like tie-ins) or upsells.
Pricing: content management services start at £150 for a basic package and increase to £2000 for a fully managed one. I’m happy to provide free consultation on your project so you can get more of an idea of what that might cost.
If you’re interested in web design, please don’t hesitate to contact me for a no-obligation chat about how we could work together.
How to Hire Me
To get started, please message me via the contact form, detailing your content management requirements and why you’d like me to help you.
Then we’ll schedule a call to discuss your business more and your goals for your website.
frequently asked questions
Content management systems, or CMSs, are software applications that allow website owners to manage their websites without knowing how to code. With a Content Management System, you can create, edit, design and publish content without the need for technical know-how.
Content management systems can range from open source programs to hosted website builders, and they can all assist you in building a website. Some of the most popular CMSs: