Crafting website copy that connects with customers

Torbay copywriting services

Copywriting is a way for small service-based businesses to grow their company. It’s also an excellent way to get more high-quality customers coming in the door! LIME Marketing offers copywriting services that will help you generate more revenue and set your business apart from competitors. We know how important it is for small business owners to be able to focus on what they do best, and our copywriting services can help you create compelling content.

The Importance Of High-Quality Copy For Your Small Business Website

It’s not easy to write good copy for your website.

The truth is that most business owners don’t have the time or inclination to learn how to do this themselves. And even if they try, they are having a hard time getting their website to show up on Google, let alone turn those visits into sales.

This is where a copywriter can be an invaluable asset.

Working closely with a copywriter will help you come up with a solid web copy strategy, and then create compelling, high-quality content that will bring more customers into your door and increase revenue.

Why Should You Care About Your Website's Copy?

Website copy is the foundation of your online presence, and it can be a dealbreaker.
Customers can be quickly turned off by subpar website content, since it wreaks of unprofessionalism and carelessness. 
When coming to your site, they want to know that their needs are being met and they can trust the business before they commit to anything.
If your copy isn’t convincing enough that your offering could change their lives for the better, they’ll just vanish.

Your website copy should be compelling, concise and accurate to give visitors the information they need without bombarding them with unnecessary details or overloading their senses.
Potential clients are more likely to click away from a page if it doesn’t have what they’re looking for right off the bat. You don’t want to lose them before they’ve even seen what you have to offer.

Copywriting is an important ingredient for your website; its job is to spark the interest of your audience, get them like what you have to say so that they happily sign up for your offers.

You need copy that resonates with people if you want to make any sort of impact on the market or influence people’s perception of your product or service.

What You Get When You Hire Me as Your Copywriter

✦ Clear messaging

Keeping your website's content on-point, and compelling enough to reach your current or potential customers

✦ Readability

Making sure the copy is easy on the eyes and flows naturally, without sacrificing quality

✦ Consistency

Having a consistent voice aligning with your brand on every page of your site

✦ Demonstrate expertise

Content structured in a way that reassures customers you're an expert in your field and can fix their problems

✦ Adhering to SEO

Utilising the right keywords each article has basic optimisation incorporated

✦ Hypnotic call to actions

Designed to compel readers to take the desired action in the right places throughout the pages

The benefits of hiring a professional copywriter

As a small business owner, you probably have enough on your plate without having to worry about the marketing as well. You know that it’s necessary for attracting new customers and making sales but when you’re trying to juggle everything else at once, copywriting often gets pushed aside because of lack of time or knowledge.

The internet has opened up seemingly endless options and channels for small businesses to reach more customers than ever before. But with this huge opportunity also comes the need to have quality marketing materials at the ready.

These are just some of the many benefits that come with hiring a copywriter:

  • A good copywriter can help you refine your message and make sure it’s speaking directly to the target audience, so they are more likely to convert into leads or sales.
  • They have the skills and experience to write content for different types of media and in many different sectors be that blogs, website pages, social media posts and even product descriptions.
  • You’ll save time and money hiring a trained copywriter because not only will you have one less thing on your plate, but you’ll also have someone who is skilled at doing what they do.
  • They are aware of industry trends so they can make sure your copy is current and relevant.
  • Many copywriters are versed in the field of SEO, and know how to use keywords in the text so that it attracts relevant traffic from web searches.
  • People will take you more seriously as an organisation if your site looks credible and professional.
  • It can be hard to come up with new ideas and topics all the time. Your copywriter can help remedy that by generating content on a regular basis ensuring your target audience is kept up to date.


Take a look at a range of writing examples…

Torbay copywriting services

The copywriting process is a collaborative one, so we will work together to get the copy right.

Each project starts off with a one-to-one client consultation about all their needs before going into full production mode. We’ll discuss what aspects are important and then I will take care of everything from there.

Since I work with one client at a time, you’ll have access to me anytime throughout the process. All the writing is done by myself and never outsourced to anyone else.

I’m truly passionate about making the internet a better place, and I especially love helping small businesses improve their online presence. 

I work best with small, local service-based companies that have some budget for marketing. 

I can help you get the most out of your investment by using my copywriting skills where it makes the most impact.

Web Copywriting Solutions for your company

The type of content we can create for your website:

✓ Web Copywriting

The bare bones of your website copy will usually consist of the Homepage, Services and the about page. Additional pages can also be written according to your industry requirements.

✓ Blog Posts

If blogging is part of your marketing strategy, then I can write blogs about relevant topics in order to attract new leads or communicate with existing ones and can even help with guest posting.

✓ Landing Pages

When you want to generate a lot of leads for your business, the best way is through targeted landing pages. I can help with copy that will make people take action.

✓ Web Content Rewriting

There are times when you need to update your website, or just want a fresh perspective on the existing content.

✓ Press Releases

Another way of getting your company's name out there is through news and articles written for specific industry publications which will attract new leads and impress current ones.

✓ Search Engine Optimised Content

No respectable business would neglect the importance of SEO, so you want copy that will appear higher in Google's results.

why choose lime's copywriting services?

I’m fully committed to your online success and as a specialist in website services for small businesses, I can ensure your website will have the foundations to deliver results.

My copywriting skills are varied; having written for large blogs, the financial sector, as well as creating content for smaller, hobby sites, I can produce copy to fit the occasion. 

LIME is a locally owned company in Torbay, and understand the local area well.

Unlike other web designers, my prices are transparent with no hidden extras (like tie-ins) or upsells.

Pricing: web copywriting starts at £100 for a 1,000 word blog post or £25/hour for a well researched article.

I’m happy to provide a free consultation on your project so you can get more of an idea of what that might cost. 

If you’re interested in my copywriting services, please don’t hesitate to contact me for a no-obligation chat about how we could work together.

Mary Dawe
Mary Dawe
I highly recommend Lime Marketing Agency to anyone needing professional help and support in getting their business 'on the map'. The support and expertise I have received has been invaluable, helping me to set up a beautiful website and in learning to use Google to advertise my work also. I know I am in safe hands with Lime Marketing Agency.
Charles Branham
Charles Branham
Great, professional, sound advice. Have been working on an ongoing SEO project for our local business and seeing excellent results. Thanks for all your hard work, such good value service!
Brent Katzman
Brent Katzman
Lime was brilliant from start to finish. I ordered an SEO audit which was extremely insightful and showed the weaknesses of my website. Now I understand better why I'm not ranking where I thought I should be. Andrea is very thorough in her work and good at explaining complicated technical stuff. A must have service, would definitely recommend.
John Garnett
John Garnett
Very pleased with our new website created by Andrea at Lime. So helpful from the initial ideas to designing the website. She answered all of our questions and implemented any revisions quickly. Highly recommended and already referred to others!

How to Hire Me

To get started, please message me via the contact form, detailing your copywriting requirements and why you’d like me to help you.

Then we’ll schedule a discovery call to discuss your business more and your goals for your website.

frequently asked questions

A copywriter does more than just create some words on a website. A copywriter’s job is to creatively and strategically use the written word (web content, advertisement, or marketing material) that aims to persuade the audience to take a desired action. Copywriting is considered one of the most important components in any marketing strategy, and without it a company is missing out on one of the most fundamental parts of their business.

Copywriters are skilled at everything from coming up with fresh, compelling copy to writing copy that connects on a personal level. Copywriters can help with your business’ marketing needs.

The answer to this question depends on what you need them for and there’s no set fee for hiring a copywriter.

As a rough rule, copywriting services can range from £20 to £100+ per hour in the UK.

Copywriters can be hired as a freelancer or an employee, and they can specialise in different types of writing like technical writing or copywriting to websites. The fee companies will pay also vary by countries and regions.

The cost can vary wildly depending on what type of work they’re doing, how long it’s expected to take, how much experience the writer has, and if the writer prefers to charge by the hour or per piece.

Someone who specialises in high-end website content for example, may charge more than someone who does technical documentation work or marketing writing.