Search Engine Optimisation Services in Torbay
Marketing strategies that can help you grow fast
Most small business owners know the importance of ranking highly on search engines like Google. It’s the holy grail for search engine optimization (SEO). The trouble is, SEO that gets results can be time-consuming if you do it yourself or cost a lot of money if it’s outsourced. LIME Marketing Agency uses the best SEO practices that move the needle for local businesses at a very reasonable price.
What is search engine optimisation?
SEO, or search engine optimisation, refers to the process of improving your ranking in search engines for keywords related to your business’s products and services. With the right methods, you can get increased traffic from potential customers who are searching on the likes of Google, Yahoo! or Bing. SEO can be a big help with getting new customers to your business, but it’s not a quick and easy process.
What SEO can get you
✦ Improved Search Rankings
SEO is a technique of improving rankings and visibility on search engines
✦ Increased Brand Awareness
There's a perception that brands that rank highly on search results are more trustworthy
✦ Stay Competitive
Using the expertise of an SEO company you can stay ahead of your competitors
✦ Better UX
SEO can help with better user experience and engagement, which in turn leads to more conversions
✦ Good ROI
SEO is a good investment for building and maintaining long-term visibility on search engines
✦ Wide range of SEO services
SEO services can include anything from keyword research to content creation, monitoring and reporting rankings
How can search engine optimisation help your business?
The goal of SEO for your small business is to ensure that you’re easily found by the right audience when they’re searching for anything related to your products and services.
Ranking higher on search engines has been proven to increase organic reach, drive web traffic and net new customers since statistically, the first few results on Google receive the most visits. And that is how you can grow your business – by focusing your efforts on improving your internet rankings.
The best way to ensure that your business ranks on Google is to follow best SEO practices.
However, this is not an easy thing to do for small companies since SEO is a specialist field with ever-changing algorithms. And SEO that gets results can be even more time-consuming if you try doing it yourself.
This is why it’s best to outsource SEO work to a professional company with experience in getting results.
PROJECTS & PORTFOLIO
Take a look at some case studies on how I’ve helped local businesses rank on Google.
Grow your Torbay business with SEO
There is an old mantra in business that “sales begins with the salesperson making phone calls.” But in 2021 this is now an outdated, one-dimensional view of building a business and will not be enough to grow your company. With computers and smartphones granting us 24/7 access to information and each other – if you’re not complimenting your marketing efforts by utilising email, social media or SEO techniques then you will be at a disadvantage.
Thanks to the domination of the internet, we expect information at our fingertips. When you type a word into Google search engine for example, it will provide results in fractions of seconds – which is why SEO has become such a big part of growing businesses and attracting new leads. Therefore it’s important to optimise your website for search engine visibility and it’s now one of the top methods for lead generation.
The Torbay SEO experts at LIME Marketing know that to succeed with search marketing, you must make sure that every page on your site is set up appropriately, aligning with what people are typing into Google when they’re looking for a product or service like yours.
What's involved in SEO Services?
Most well-respected SEO companies have their own methods for ranking their clients' websites. Some common tactics used are:
Starting with a website audit to uncover weaknesses and opportunities for improvement
✓ Competitor Analysis
Using competitor analysis to determine how your business compares to others in your industry
✓ Content Creation
Adding relevant content about your products, services and location
✓ On-Page SEO
Ensuring that all pages are optimised for search engine visibility with on-page SEO techniques, including metadata
✓ Off-Page SEO
Improving offsite signals to Google like citations, reviews and social media activity
✓ Social Media Marketing
Social media optimisation to extend reach across different platforms and increase awareness for your business
why choose lime's SEO services in Torbay?
LIME Marketing Agency offers top-notch search engine optimisation services working exclusively with small local businesses.
Using a holistic approach and applying only ethical techniques, that provide results you can rest assured your future rankings won’t be compromised.
I don’t follow “flavour of the month” techniques or anything that won’t work for your business long term.
However, it’s important to understand that there is no magic bullet or tool in the world of SEO. There are no shortcuts, and it takes some work to get your ranking as high as possible on Google.
If you’re interested in my SEO services, please don’t hesitate to contact me for a no-obligation chat about how we could work together.
How to Hire Me
To get started, please message me via the contact form, detailing your SEO requirements and why you’d like me to help you.
Then we’ll schedule a discovery call to discuss your business more and your goals for your website.
frequently asked questions
It takes on average 3-6 months to see any real results, though it can take up to a year. There are several factors that will determine the time required to optimise your site. The first is the competition in your niche as some markets are going gangbusters and others are still recovering from Google Panda and Penguin updates. Next, what is the quality of current SEO? This includes content which brings visitors back again and again, links from other authoritative websites, fresh blog posts with engaging content about your subject matter and using appropriate meta descriptions and internal linking to relevant pages. Lastly, how old is your website? If you’re just starting out or have only been online for a short while you’ll need to give it some time before Google recognises your brand.
Small businesses in the UK typically see prices for SEO services start at about £500 to £1000. Some companies offer smaller services such as SEO Audits at a lower price point, which can be really helpful in order to establish what should be prioritised for a campaign. SEO agencies will commonly break down their services into phases and make adjustments over time once results are showing. SEO service costs vary depending on the size of the website, number of and type of keywords to be optimised for and what other techniques are deployed.
Overall, SEO is better than PPC (Pay-Per-Click) for small businesses in less competitive markets, because when you rank for a keyword, your target audience will find you on their own. This gives you the benefit of more motivated and higher quality leads.
SEO drives more qualified traffic to your website then any other way of advertising online since they are actively looking for your services.
When ranking high in search engine results pages (SERPs) organically, there’s a much better chance of click throughs since the vast majority of searchers have become blind to ads.
PPC advertising provides short-term benefits – instant traffic spikes that can be used as an initial push through a crowded marketplace – but its efficacy diminishes over time and becomes more expensive.